Posts by Kevin Eisler

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer (VoC) is an essential part of product development and marketing, but most businesses struggle to get...

Use Sales Funnel Videos To Convert More Customers

Use Sales Funnel Videos To Convert More Customers

Your B2B business is facing new challenges in 2020.  You might struggle to drive traffic, or (once you do get...

Video Marketing Trends 2020: The Complete B2B Guide

Video Marketing Trends 2020: The Complete B2B Guide

2020 has been a challenging year for many reasons.  Your customers’ needs are changing. So the way marketers reach buyers...

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Securing the sale is just the beginning. You need to win over that customer every single day.  The service you...

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

Your B2B business is up against steep competition. You’re marketing on multiple channels, but you’re struggling to connect with your...

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video marketing strategy isn’t always the easiest thing to master. If you’re struggling to connect with customers, you’re not alone....

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

Using testimonial videos in your marketing and sales campaigns is a great way to leverage positive experiences from satisfied customers...

How to Make High-Converting Demo Videos (with Examples)

How to Make High-Converting Demo Videos (with Examples)

Demo videos are powerful tools B2B companies can use to nudge potential customers through the sales funnel. 70% of prospective...

The Complete Guide to B2B Video Marketing

The Complete Guide to B2B Video Marketing

You asked for it, so we’ve created this complete guide to B2B video marketing in 2020. 88% of marketers say...

How to Choose the Right Video Marketing Service for Your Business

How to Choose the Right Video Marketing Service for Your Business

It wasn’t so long ago that video production was prohibitively expensive—a luxury that your business couldn’t afford. With the growth...

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