Posts by Kevin Eisler

10 Examples of B2B Customer Testimonials You Can Copy

10 Examples of B2B Customer Testimonials You Can Copy

What’s the value of a word…in B2B customer testimonials? In the case of testimonials from your satisfied customers, a word...

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

The best way to convert prospects is by including a testimonial landing page in your sales funnel. But before we...

7 Ways to Use B2B Testimonials To Generate Leads And Sales

7 Ways to Use B2B Testimonials To Generate Leads And Sales

B2B testimonials are different from B2C testimonials. You see B2C whenever you purchase a new winter jacket online or search...

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

Do different testimonial formats affect trust and conversions in different ways? There is a small mountain of published research on...

6 Powerful B2B Video Testimonial Examples You Can Copy

6 Powerful B2B Video Testimonial Examples You Can Copy

How exactly will these video testimonial examples help you? The years when a firm handshake and snappy suit would close...

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

Marketing a business is tough but using these seven types of B2B testimonials will make it easier to close sales....

5 Testimonial Advertising Examples B2B Marketers Can Copy

5 Testimonial Advertising Examples B2B Marketers Can Copy

Customer voice is the most valuable piece of building trust in your brand. Prospects want to hear from the people...

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

Testimonial mistakes will impact your business negatively. Good testimonials can put you on track for a successful financial quarter. Customers...

The Complete Guide to the Psychology of Testimonials (and How They Drive B2B Sales)

The Complete Guide to the Psychology of Testimonials (and How They Drive B2B Sales)

People seek physical and emotional security.  We all like to feel safe, and we like to know what to expect. ...

5 B2B Companies Effectively Using Testimonial Videos to Drive Sales

5 B2B Companies Effectively Using Testimonial Videos to Drive Sales

When trying to appeal to other businesses, you can only tout your own abilities for so long.  Businesses want to...

1 2 3