Posts by Paola Gonzalez

How Video Testimonials Increase Engagement On Social Media

Social media algorithms are tricky to figure out for even the most experienced marketers. They are like a hidden formula...

Video Marketing Services vs. In-House Production: Which is Right for You?

For many marketers and business owners, deciding the best route to take for video production is a tough call.  Should...

14 Customer Testimonial Page Examples That You Need to Copy

Customer testimonial pages need to be optimized and populated with the right content in order to be effective.  There is...

How to Use Voice of the Customer: 6 Examples from Successful Businesses

Voice of the customer examples are necessary for companies that are struggling to implement it in their marketing assets.  This...

How to Use Testimonials in Social Media to Turn Fans into Sales

Testimonials in social media are the missing component businesses need to drive sales. B2B marketers can spend all day posting...

5 Strategies from Video Marketing Experts: 2020 Tips and Trends

Video marketing experts are a dime a dozen in 2020. Who should you trust?  Some people who have never filmed...