Posts by Sam Shepler

Outsourcing Video Testimonial Services? How to Choose The Best Provider

Outsourcing Video Testimonial Services? How to Choose The Best Provider

Don’t think you need video testimonials to net B2B customers? Think again. 50% of all B2B buyers say they chose...

What is Customer Advocacy: A Definition and Strategies to Implement It

What is Customer Advocacy: A Definition and Strategies to Implement It

Sometimes, businesses are just too transactional. They sell their customer their product or service and move onto the next one,...

How Does B2B Social Proof Differ From B2C?

How Does B2B Social Proof Differ From B2C?

Social proof—every business wants needs it. Using the words and actions of others to bolster the profile of your business...

11 Examples of Customer Testimonial Pages for Inspiration (And what makes them work)

11 Examples of Customer Testimonial Pages for Inspiration (And what makes them work)

Your customer testimonial page can be one of the greatest assets to your sales and marketing efforts. But is yours...

The 5 Best Places to Put Video Testimonials on Your B2B Website

The 5 Best Places to Put Video Testimonials on Your B2B Website

Video testimonials featuring your satisfied customers can be one of the most effective forms of social proof marketing. But securing...

How to Build a B2B Customers Page That Converts

How to Build a B2B Customers Page That Converts

An optimized B2B customers page drives prospects through your funnel. In a perfect world, every page of your marketing site...

How to Ask For B2B Customer Testimonials

How to Ask For B2B Customer Testimonials

There’s no way around it, customer testimonials are simply essential to the sales and marketing process. Who else is more...

How to Develop a B2B Customer Testimonial Video Strategy and How to Execute it to Drive Future Sales

How to Develop a B2B Customer Testimonial Video Strategy and How to Execute it to Drive Future Sales

A well constructed customer testimonial video strategy could help you drive sales. It’s a well-known fact that customer testimonial videos...

How to Use B2B Customer Testimonial Videos to Sell in B2B Marketing

How to Use B2B Customer Testimonial Videos to Sell in B2B Marketing

As B2B marketers, we all know how impressive strong B2B customer testimonial videos can make a product look. Creating a...

The 7 Most Common Testimonial Video Mistakes B2B Marketers Make

The 7 Most Common Testimonial Video Mistakes B2B Marketers Make

You know using your customer’s time is valuable and you want to avoid common testimonial video mistakes. You also know...

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