Posts by Sam Shepler

How Does B2B Social Proof Differ From B2C?

How Does B2B Social Proof Differ From B2C?

Social proof, at the core, is using the words and actions of others to bolster the profile for your business....

11 Examples of Customer Testimonial Pages for Inspiration (And what makes them work)

11 Examples of Customer Testimonial Pages for Inspiration (And what makes them work)

Your customer testimonial page, if laid out correctly, can be one of the greatest assets to your sales and marketing...

The 5 Best Places to Put Video Testimonials on Your B2B Website

The 5 Best Places to Put Video Testimonials on Your B2B Website

Video testimonials featuring your satisfied customers can be one of the most effective forms of social proof marketing. But securing...

How to Build a B2B Customers Page That Converts

How to Build a B2B Customers Page That Converts

In a perfect world, every page of your marketing site should be a welcoming and informative trail that leads prospects...

How to Ask B2B Customers to appear in a Testimonial Video

How to Ask B2B Customers to appear in a Testimonial Video

There’s no way around it – customer testimonials are simply essential to the sales and marketing process. Who else is...

How to Develop a B2B Customer Testimonial Video Strategy and How to Execute it to Drive Future Sales

How to Develop a B2B Customer Testimonial Video Strategy and How to Execute it to Drive Future Sales

It’s a well-known fact that customer testimonial videos can be huge sales drivers for B2B companies. It all boils down...

How to Use Customer Testimonial Videos to Sell in B2B Marketing

How to Use Customer Testimonial Videos to Sell in B2B Marketing

As B2B marketers, we all know how impressive a strong testimonial video can make a product look. Creating a stellar...

The 7 Most Common Mistakes B2B Marketers Make with Video Testimonials

The 7 Most Common Mistakes B2B Marketers Make with Video Testimonials

Nothing builds trust in a prospective buyer quite like the word of a peer who shares many of their pain...

3 Easy Ways to Capture Tons of B2B Customer Testimonial Videos

3 Easy Ways to Capture Tons of B2B Customer Testimonial Videos

Before investing in a product or service, a cautious buyer will first do their homework. But they’re not basing these...

How to Use Customer Case Studies to make more B2B sales: 6 essential places to put them

How to Use Customer Case Studies to make more B2B sales: 6 essential places to put them

Customer case studies are a great way to help instill trust and faith in the minds of your prospects. Because...

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