Posts by Sam

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

Times are changing in B2B sales and marketing. More than ever, great brands are being built on happy customers—not “me,...

How to Host B2B Software Testimonial Videos on Your Marketing Site

How to Host B2B Software Testimonial Videos on Your Marketing Site

With software buyers more pressed for time than ever before—customer testimonial videos have become even more important in the sales...

Landing Page Testimonials: How Video Testimonials Boost Conversions

Landing Page Testimonials: How Video Testimonials Boost Conversions

Customer testimonials are effective for a reason. Unlike sales pitches, they are unbiased, making it easier for your business to...

Which Testimonial Aspects Do B2B Audiences Most Respond To?

Which Testimonial Aspects Do B2B Audiences Most Respond To?

Statistics show that many video testimonials are among the most effective forms of marketing out there in terms of conversions....