Posts by Sam

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

Times are changing in B2B sales and marketing. More than ever, great brands are being built on happy customers—not “me,...

How to Host B2B Software Testimonial Videos on Your Marketing Site

How to Host B2B Software Testimonial Videos on Your Marketing Site

Software buyers are more pressed for time than ever before, leading to customer testimonial videos becoming even more important in...

Landing Page Testimonials: How Video Testimonials Boost Conversions

Landing Page Testimonials: How Video Testimonials Boost Conversions

Landing page testimonials are effective for a reason. Unlike sales pitches, testimonials are unbiased, making it easier for your business...

Which Aspects of Testimonial Videos Do B2B Audiences Most Respond To?

Which Aspects of Testimonial Videos Do B2B Audiences Most Respond To?

Statistics show that testimonial videos are one of the most effective and highest converting forms of marketing. Despite the effectiveness,...