Outsourcing Video Testimonial Services? How to Choose The Best Provider

Outsourcing Video Testimonial Services? How to Choose The Best Provider

Don’t think you need video testimonials to net B2B customers? Think again. 50% of all B2B buyers say they chose...

How Employees Testimonials Attract Top Talent

How Employees Testimonials Attract Top Talent

Up to 73% of the World’s Most Attractive Employers (WMAE) say that employer branding is one of their top priorities....

What is Advocate Marketing: What it is and Why Does it Matter?

What is Advocate Marketing: What it is and Why Does it Matter?

B2B businesses are throwing the kitchen sink at their marketing tactics in hope of finding the “silver bullet” that effectively...

What is Customer Advocacy: A Definition and Strategies to Implement It

What is Customer Advocacy: A Definition and Strategies to Implement It

Sometimes, businesses are just too transactional. They sell their customer their product or service and move onto the next one,...

How to Leverage Stunning Customer Reviews to Increase Revenue

How to Leverage Stunning Customer Reviews to Increase Revenue

Customer reviews can be your most valuable asset, but only if you leverage them correctly. Most businesses simply add the...

How Video Testimonials Increase Engagement On Social Media

Social media algorithms are tricky to figure out for even the most experienced marketers. They are like a hidden formula...

Video Marketing Services vs. In-House Production: Which is Right for You?

For many marketers and business owners, deciding the best route to take for video production is a tough call.  Should...

14 Customer Testimonial Page Examples That You Need to Copy

Customer testimonial pages need to be optimized and populated with the right content in order to be effective.  There is...

How to Use Voice of the Customer: 6 Examples from Successful Businesses

Voice of the customer examples are necessary for companies that are struggling to implement it in their marketing assets.  This...

How to Use Testimonials in Social Media to Turn Fans into Sales

Testimonials in social media are the missing component businesses need to drive sales. B2B marketers can spend all day posting...

5 Strategies from Video Marketing Experts: 2020 Tips and Trends

Video marketing experts are a dime a dozen in 2020. Who should you trust?  Some people who have never filmed...

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer (VoC) is an essential part of product development and marketing, but most businesses struggle to get...

Use Sales Funnel Videos To Convert More Customers

Use Sales Funnel Videos To Convert More Customers

Your B2B business is facing new challenges in 2020.  You might struggle to drive traffic, or (once you do get...

Video Marketing Trends 2020: The Complete B2B Guide

Video Marketing Trends 2020: The Complete B2B Guide

2020 has been a challenging year for many reasons.  Your customers’ needs are changing. So the way marketers reach buyers...

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Securing the sale is just the beginning. You need to win over that customer every single day.  The service you...

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

Your B2B business is up against steep competition. You’re marketing on multiple channels, but you’re struggling to connect with your...

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video marketing strategy isn’t always the easiest thing to master. If you’re struggling to connect with customers, you’re not alone....

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

Using testimonial videos in your marketing and sales campaigns is a great way to leverage positive experiences from satisfied customers...

How to Make High-Converting Demo Videos (with Examples)

How to Make High-Converting Demo Videos (with Examples)

Demo videos are powerful tools B2B companies can use to nudge potential customers through the sales funnel. 70% of prospective...

The Complete Guide to B2B Video Marketing

The Complete Guide to B2B Video Marketing

You asked for it, so we’ve created this complete guide to B2B video marketing in 2020. 88% of marketers say...

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