How to Make High-Converting Demo Videos (with Examples)

How to Make High-Converting Demo Videos (with Examples)

Demo videos are powerful tools B2B companies can use to nudge potential customers through the sales funnel. 70% of prospective...

The Complete Guide to B2B Video Marketing

The Complete Guide to B2B Video Marketing

You asked for it, so we’ve created this complete guide to B2B video marketing in 2020. 88% of marketers say...

How to Choose the Right Video Marketing Service for Your Business

How to Choose the Right Video Marketing Service for Your Business

It wasn’t so long ago that video production was prohibitively expensive—a luxury that your business couldn’t afford. With the growth...

10 Examples of B2B Customer Testimonials You Can Copy

10 Examples of B2B Customer Testimonials You Can Copy

What’s the value of a word…in B2B customer testimonials? In the case of testimonials from your satisfied customers, a word...

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

The best way to convert prospects is by including a testimonial landing page in your sales funnel. But before we...

7 Ways to Use B2B Testimonials To Generate Leads And Sales

7 Ways to Use B2B Testimonials To Generate Leads And Sales

B2B testimonials are different from B2C testimonials. You see B2C whenever you purchase a new winter jacket online or search...

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

Do different testimonial formats affect trust and conversions in different ways? There is a small mountain of published research on...

6 Powerful B2B Video Testimonial Examples You Can Copy

6 Powerful B2B Video Testimonial Examples You Can Copy

How exactly will these video testimonial examples help you? The years when a firm handshake and snappy suit would close...

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

Marketing a business is tough but using these seven types of B2B testimonials will make it easier to close sales....

5 Testimonial Advertising Examples B2B Marketers Can Copy

5 Testimonial Advertising Examples B2B Marketers Can Copy

Customer voice is the most valuable piece of building trust in your brand. Prospects want to hear from the people...

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

Testimonial mistakes will impact your business negatively. Good testimonials can put you on track for a successful financial quarter. Customers...

The Complete Guide to the Psychology of Testimonials (and How They Drive B2B Sales)

The Complete Guide to the Psychology of Testimonials (and How They Drive B2B Sales)

People seek physical and emotional security.  We all like to feel safe, and we like to know what to expect. ...

5 B2B Companies Effectively Using Testimonial Videos to Drive Sales

5 B2B Companies Effectively Using Testimonial Videos to Drive Sales

When trying to appeal to other businesses, you can only tout your own abilities for so long.  Businesses want to...

Video Testimonial Process: What You Can Expect on Filming Day

Video Testimonial Process: What You Can Expect on Filming Day

High-quality, low-impact – when it comes to our video testimonial process, that’s what we’re all about. Years of experience has...

3 Proven B2B Testimonial Templates to Use With Your Customers

3 Proven B2B Testimonial Templates to Use With Your Customers

You may ask yourself: Why should I use B2B testimonial templates? Your copy isn’t as compelling as you think. It...

6 Ways to Increase B2B Software Brand Trust (and How it Drives Sales)

6 Ways to Increase B2B Software Brand Trust (and How it Drives Sales)

An increase in brand trust affects your business from the top of the funnel, down to the bottom. Simply having...

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

5 Things You’re Missing from Your B2B Software Testimonials (and Why They’re Essential)

Times are changing in B2B sales and marketing. More than ever, great brands are being built on happy customers—not “me,...

How to Host B2B Software Testimonial Videos on Your Marketing Site

How to Host B2B Software Testimonial Videos on Your Marketing Site

Software buyers are more pressed for time than ever before, leading to customer testimonial videos becoming even more important in...

Landing Page Testimonials: How Video Testimonials  Boost Conversions

Landing Page Testimonials: How Video Testimonials Boost Conversions

Landing page testimonials are effective for a reason. Unlike sales pitches, testimonials are unbiased, making it easier for your business...

Which Aspects of Testimonial Videos Do B2B Audiences Most Respond To?

Which Aspects of Testimonial Videos Do B2B Audiences Most Respond To?

Statistics show that testimonial videos are one of the most effective and highest converting forms of marketing. Despite the effectiveness,...

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