How to Use Testimonials in Social Media to Turn Fans into Sales

Testimonials in social media are the missing component businesses need to drive sales. B2B marketers can spend all day posting...

5 Strategies from Video Marketing Experts: 2020 Tips and Trends

Video marketing experts are a dime a dozen in 2020. Who should you trust?  Some people who have never filmed...

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer: What it Is and How to Use it to Grow your Business

Voice of the Customer (VoC) is an essential part of product development and marketing, but most businesses struggle to get...

Use Sales Funnel Videos To Convert More Customers

Use Sales Funnel Videos To Convert More Customers

Your B2B business is facing new challenges in 2020.  You might struggle to drive traffic, or (once you do get...

Video Marketing Trends 2020: The Complete B2B Guide

Video Marketing Trends 2020: The Complete B2B Guide

2020 has been a challenging year for many reasons.  Your customers’ needs are changing. So the way marketers reach buyers...

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Customer Service Videos: How to Use Video to Delight Your Customers (With Examples)

Securing the sale is just the beginning. You need to win over that customer every single day.  The service you...

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

A Step-by-Step Guide to Creating B2B Brand Videos (With Real-World Examples)

Your B2B business is up against steep competition. You’re marketing on multiple channels, but you’re struggling to connect with your...

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video Marketing Strategy: The Complete Guide to Leveraging Video to Grow Your Business

Video marketing strategy isn’t always the easiest thing to master. If you’re struggling to connect with customers, you’re not alone....

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

How B2B Testimonial Videos Can Help Your Marketing and Sales Campaigns Exceed Expectations

Using testimonial videos in your marketing and sales campaigns is a great way to leverage positive experiences from satisfied customers...

How to Make High-Converting Demo Videos (with Examples)

How to Make High-Converting Demo Videos (with Examples)

Demo videos are powerful tools B2B companies can use to nudge potential customers through the sales funnel. 70% of prospective...

The Complete Guide to B2B Video Marketing

The Complete Guide to B2B Video Marketing

You asked for it, so we’ve created this complete guide to B2B video marketing in 2020. 88% of marketers say...

How to Choose the Right Video Marketing Service for Your Business

How to Choose the Right Video Marketing Service for Your Business

It wasn’t so long ago that video production was prohibitively expensive—a luxury that your business couldn’t afford. With the growth...

10 Examples of B2B Customer Testimonials You Can Copy

10 Examples of B2B Customer Testimonials You Can Copy

What’s the value of a word…in B2B customer testimonials? In the case of testimonials from your satisfied customers, a word...

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

How to Create A Testimonial Landing Page in Your Sales Funnel to Drive More Conversions

The best way to convert prospects is by including a testimonial landing page in your sales funnel. But before we...

7 Ways to Use B2B Testimonials To Generate Leads And Sales

7 Ways to Use B2B Testimonials To Generate Leads And Sales

B2B testimonials are different from B2C testimonials. You see B2C whenever you purchase a new winter jacket online or search...

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

The Top 4 Testimonial Formats That Increase Trust and Drive Conversions

Do different testimonial formats affect trust and conversions in different ways? There is a small mountain of published research on...

6 Powerful B2B Video Testimonial Examples You Can Copy

6 Powerful B2B Video Testimonial Examples You Can Copy

How exactly will these video testimonial examples help you? The years when a firm handshake and snappy suit would close...

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

7 Types of B2B Testimonials (and How You Can Use Them to Drive Sales)

Marketing a business is tough but using these seven types of B2B testimonials will make it easier to close sales....

5 Testimonial Advertising Examples B2B Marketers Can Copy

5 Testimonial Advertising Examples B2B Marketers Can Copy

Customer voice is the most valuable piece of building trust in your brand. Prospects want to hear from the people...

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

5 Mistakes You’re Making When Asking B2B Customers for a Testimonial

Testimonial mistakes will impact your business negatively. Good testimonials can put you on track for a successful financial quarter. Customers...

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