Mason Cosby, Founder of Scrappy ABM, joins Dustin on this week's episode to go deep into the ABM world. They discuss how to be smart and scrappy when it comes to building your first ABM program. When you're just starting, spending a lot of money (that you probably don't have) on ABM tech is unnecessary. What most small businesses need to realize is that there are many easy activation plays you can get started with. From former prospects and customer players, to using a podcast as part of your ABM motion. Make sure you have a pen handy to jot down notes with this one.
You can reach out to Mason via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Scrappy ABM's website and podcast to learn more about their work.
