Reposted episode from the Modern Day Marketer Podcast with Brett McGrath.
Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as "a psychological and social phenomenon wherein people copy the actions of others." Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline.
