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ASSA ABLOY’s products are so successful, users don’t notice them—making marketing a challenge. We quickly understood the company’s business and produced compelling videos that increased website traffic, captured customers’ imaginations, and inspired sales.
Creating professional video requires expertise, time, and effort, which can be difficult for an in-house team. Our creative project manager made the process easy and efficient, working with expert videographers to quickly produce dozens of high-quality videos.
The company couldn’t risk outsourcing valued customer relationships to any vendor. Whether working on-site or remotely, our teams treat customers with care and put even the most hesitant interviewee at ease, making a great experience for everyone.
ASSA ABLOY touches billions of lives worldwide every day—even if people rarely notice. We specialize in door hardware manufacturing and access solutions that ensure secure and convenient access to physical and digital spaces. The company is a global leader and continues to grow at lightning speed, acquiring around 20 companies annually.
We work on the marketing team, supporting various commercial ASSA ABLOY brands in the United States. Our day-to-day tasks vary, but ultimately, our roles involve getting customers excited about ASSA ABLOY solutions.
When our products work well, they blend seamlessly into buildings, which is why testimonial videos are so important. They are a quick and engaging way to highlight features, differentiate our products from competitors, and show potential buyers the value we can add to their facilities.
This kind of digestible content is king, especially when trying to enhance SEO, legitimize brands, and drive traffic to a series of new websites—all of which were priorities for us. We needed to continue finding ways to tell the ASSA ABLOY story, but various hurdles stood in our way.
The hardest part of completing a video is the coordination. From scheduling and prepping the interviewee to perfecting the lighting, sound, and editing, the entire process requires extensive time and communication with multiple people. We also recognize that video content is a niche skillset. Without a breadth of resources and experts to lean on, we couldn’t consistently produce the professional, high-quality assets that make a difference.
We have so much on our plate that we needed a vendor to take charge of these projects. Beyond technical details and logistics, the vendor needed to understand our goals and build trust to care for our valued customers.
Testimonial Hero offered the efficiency, coordination, and expertise we wanted and has become the strategic partner we didn’t know we needed. We always know what to expect, and even though our production manager handles logistics, we can be as involved as we want in the process. Working with them is seamless.
That’s a big deal for us. Our industry is hard to crack, and what sets Testimonial Hero apart is how they quickly learned about our business and were able to gather valuable insights from interviewees.
Testimonial Hero handles our customers with care, giving them clear guidelines, including easy-to-follow instructions for remote interviews. Many of our customers are reluctant to go in front of the camera, and knowing what to expect beforehand puts them at ease. The post-interview feedback we receive is always positive: “That was amazing!”
In addition to remote interviews, Testimonial Hero has a vast network of video crews to capture interviews on-site. These options allow us to shoot wherever we need without compromising on quality. In a country as big as the US, where we operate in so many verticals, that flexibility is a big plus.
Testimonial Hero is the “easy” button for getting video projects from start to finish. Working with Testimonial Hero, we can complete high-quality videos 4x faster than if we did it ourselves.
Our initial experience producing testimonial videos with Testimonial Hero went so well that we broadened our horizons. They’ve made dozens of remote and on-site videos for us, including product launches, feature overviews, high-visibility installations, conference and trade show content, and podcast-style roundtables. They’ve also captured some great B-roll footage.
Having such a range of content to suit every point in the customer journey enables us to take a truly omnichannel approach to digital marketing. We use Testimonial Hero videos on our website, YouTube, and all social channels. Our sales team puts them in their email signatures—a helpful touch to add legitimacy during cold calls. Our customers also use our videos to demonstrate to their customers how they go the extra mile by using our products. Testimonial Hero’s quick turnaround time is valuable to us, too, as we can get the content into the world faster.
Compared to other recent marketing content, these videos deliver the highest return on investment. Our websites, particularly our video library, have seen a significant uptick in traffic since we began the partnership. Video translates directly to sales since it allows people to understand how our products could work in their context. In a recent example, we shot a video at an apartment complex showcasing our full-facility solution. After seeing the video, the complex’s property management company decided to install the same solution in more of their locations.
If you haven’t tried testimonial videos, the first step is to talk to your sales team. It could be the one tool they didn’t know they needed. Then, talk to Testimonial Hero. They are the best partner for producing high-quality videos that deliver, regardless of industry.
