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Limited resources and competing business priorities made in-house high-quality video production a challenge. We streamlined the production process so Avalara could focus on their strategic initiatives while achieving exceptional video quality.
With tight turnarounds on their marketing campaigns, Avalara needed a clear-cut, efficient process for quickly creating professional videos. We helped by ensuring the timely completion of projects without sacrificing the high quality their clients expect.
Professional video testimonials are a powerful tool for engaging and retaining partners. We worked with the Avalara team to create videos that showcase the ease and value of co-marketing with Avalara.
Tax compliance is anything but sexy. That’s why testimonial videos are integral to Avalara—they are a compelling way to help us tell our story and demonstrate the value of our tax solutions. However, even though we’re a large corporation, producing videos in-house wasn’t realistic.
We have many competing priorities, and our finite resources are often allocated to other areas. As a Senior Partner Marketing Manager, I would run into roadblocks trying to move testimonial videos higher on the long list of video production projects, and we couldn’t complete the videos as quickly as we wanted.
I had two goals for these videos:
I found a way to do both—and complete videos quickly—by partnering with Testimonial Hero.
With Testimonial Hero, we have the option to create remote and on-site videos, making it possible to maximize our existing resources. We’ve created on-site testimonial videos with a larger budget and remote videos with a smaller budget, and both videos share the same high quality.
Testimonial Hero’s differentiator is their commitment to understanding a brand. The team clarifies criteria and requirements upfront, which minimizes edits and expedites the process. This step is essential because we’re always on a tight timeline. We want things sooner rather than later, and Testimonial Hero understands that. They remain open and approachable to ensure the content aligns with our goals. They also have exceptional follow up and follow through to keep the project on track.
Working with Testimonial Hero is just as seamless for our partners and customers as it is for us. The scheduling and interview process is simple to understand and ensures we get the necessary information from the video shoot. I’ve gotten wonderful feedback from our partners, which has led me to refer Testimonial Hero to others looking to create customer testimonial videos for themselves.
We’ve seen an immense ROI since working with Testimonial Hero. The videos have helped us generate new leads, and we’re using them in multiple marketing assets to highlight the value of Avalara. It’s enabled us to grow our partner community and get one step closer to being a part of every transaction in the world.
I’ve used the Testimonial Hero videos across multiple platforms—from websites to webinars and live sessions to content syndication programs, which has led to multiple opportunities. We’ve especially had success using the videos in sales-driven situations, with improved outcomes.
Looking ahead, we will use our latest video to encourage other partners within our ecosystem to market with us and spread awareness of the value and power of Avalara. The team did a fantastic job capturing the right message from the partner, who delivered exactly what we wanted to share.
The partnership with Testimonial Hero has consistently delivered exceptional results. Time after time, their content has exceeded expectations, and we can’t wait to complete more.
