How Axonius shortened their sales cycle with customer stories

Discover how genuine video testimonials can make prospects feel confident and accelerate those final deal negotiations.

Video testimonials have made a quantifiable impact on shortening the sales process.

Nathan Burke

Chief Marketing Officer

About Axonius

Axonius helps businesses manage cybersecurity by quickly identifying all their assets, including devices and apps, and automatically ensuring security policies are in place, making it easier to handle threats and reduce risks.

About Nathan Burke

As the Chief Marketing Officer at Axonius, Nathan Burke drives the company's vision to become a leader in cybersecurity by crafting strategic marketing initiatives, expanding brand visibility, and ensuring the delivery of impactful customer experiences.

Industry

Computer and Network Security

Company size

501-1,000 employees

Location

United States

Problems Axonius Solved

Time-consuming testimonial creation process

At Axonius, creating high-quality testimonials used to eat up a lot of time and effort. We stepped in to handle everything—from crafting questions to final edits—making the whole process easy and seamless.

Difficulty in building trust through standard marketing methods

Standard marketing copy just wasn't cutting it for Axonius when it came to building trust. By using our video testimonials, they were able to show real customer satisfaction and value, which was crucial for closing deals.

Lengthy sales cycle without persuasive testimonials

Axonius needed a way to speed up their long sales cycle. Our video testimonials provided persuasive, first-hand accounts that helped prospects quickly feel confident about their purchasing decisions.

What we've created with Axonius

7

Full Stories

5

Microcontents

1

Written Content

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