How BatteriesPlus drove franchise growth with remote video testimonials

Learn how BatteriesPlus created compelling and relatable franchisee testimonials, driving their growth without the traditional hassle of on-site video shoots.

Testimonial Hero is an absolute game changer. The idea that I can have a franchisee simply download an app, set their phone up on a desk or a shelf, get asked a few questions, and then a couple of days later have a wonderful, really professional testimonial video is phenomenal.

Joe Malmuth

Chief Development Officer

About BatteriesPlus

BatteriesPlus is a premier retailer offering an extensive range of portable energy solutions, including batteries, light bulbs, and phone repair services, with over 800 locations nationwide.

About Joe Malmuth

Joe is a visionary dedicated to making BatteriesPlus the leading name in portable energy solutions. As the Chief Development Officer, he passionately drives the company's dynamic growth and franchise development, ensuring exceptional service and innovative portable energy solutions for their customers.

Industry

Franchisors

Company size

1,001-5,000 employees

Location

United States

Problems BatteriesPlus Solved

Challenging and costly video production for franchisees

Traditional video shoots for franchisee testimonials were expensive, took up a lot of time, and had tricky logistics. We simplified everything with our remote video capture solution, making it quicker, more affordable, and easier to produce high-quality videos.

Concerns about quality in remote video production

BatteriesPlus was worried about the quality of remote videos, but we put those concerns to rest by delivering professional-grade videos that looked just as good as on-site productions, making remote testimonials a reliable and scalable option for them.

Difficulty in engaging and connecting franchisees

Our easy-to-use, remote video platform allowed BatteriesPlus’ franchisees to share their stories authentically, helping them grow while ensuring the testimonials were relatable and impactful.

What we've created with BatteriesPlus

6

videos

6

full stories

Rather read than watch?

As the Chief Development Officer for BatteriesPlus, a nationwide portable energy company with over 800 locations, I can't emphasize enough the value of Testimonial Hero's system for video testimonials. If you’re a franchisor and you're not leveraging this technology, you're potentially stunting your growth.

Testimonial videos are vital in franchising. They give potential franchisees a window into what it would be like to operate a franchise under your brand. They can visualize themselves in that role, and that is a powerful motivator.

In the past, we used to create videos the traditional way. We'd have to coordinate getting people to a specific location and set up a camera crew to record a conversation. Not only was this method expensive, it was also time-consuming and logistically challenging.

Then we discovered Testimonial Hero. It was a game changer.

The process is simple. A franchisee downloads an app, sets up their phone on a desk or shelf, answers a few questions, and within a few days, we have a professional testimonial video. It's phenomenal. The convenience of this system allows us to create multiple testimonial videos in a day, something that was unimaginable with the traditional method.

What's even more impressive is the quality of the product. The videos created through Testimonial Hero are indistinguishable from those produced by an in-person video production company. The quality is on par with anything we've done in person, with cameras on site.

I would wholeheartedly recommend Testimonial Hero to any franchisor looking to grow and scale their systems faster. It's an efficient, cost-effective, and high-quality solution for creating testimonial videos. Don't miss out on this opportunity to elevate your brand and attract more potential franchisees.