Challenging and costly video production for franchisees
Traditional video shoots for franchisee testimonials were expensive, took up a lot of time, and had tricky logistics. We simplified everything with our remote video capture solution, making it quicker, more affordable, and easier to produce high-quality videos.
Concerns about quality in remote video production
BatteriesPlus was worried about the quality of remote videos, but we put those concerns to rest by delivering professional-grade videos that looked just as good as on-site productions, making remote testimonials a reliable and scalable option for them.
Difficulty in engaging and connecting franchisees
Our easy-to-use, remote video platform allowed BatteriesPlus’ franchisees to share their stories authentically, helping them grow while ensuring the testimonials were relatable and impactful.
Franchise operators have millions of stories to tell, but sometimes those stories get lost behind the brand. Any growing franchise needs to surface these stories to recruit more franchisees.
As Chief Development Officer at Batteries Plus, I know our franchise owners have compelling stories to tell. I also know that validation is critical in someone’s journey to entrepreneurship. Someone who has started the journey to becoming a franchisee has already heard a lot from Batteries Plus—now they want to hear from someone who’s done it.
Batteries Plus operates in a highly regulated industry, so finding ways to offer candidates access to current owners’ unfiltered perspectives can become difficult at scale. Testimonial videos solve that. They bring the owner’s story to life—not just through words but also through their tone of voice and enthusiasm. Because of this, testimonial videos are critical to our growth as a franchise. But capturing these stories in a way that resonated with prospects proved increasingly difficult, and we produced only a few testimonials each month.
We took a traditional approach to filming: gathering everyone at a single location at a certain time to record a conversation. Coordinating schedules and managing travel logistics of camera crews while avoiding disrupting daily operations of busy franchisees was a logistical nightmare, and we didn't always get the results we wanted.
Then I discovered Testimonial Hero, which offered a sleek, efficient antidote to the cumbersome methods of creating testimonials.
For Testimonial Hero’s remote video process, franchisees simply download an app. With a few taps of their smartphone, they can record high-quality content in their desired location on their own time. A Testimonial Hero producer guides them through everything, asking questions tailored to their journey.
The ease with which franchisees could tell their stories—without disrupting their daily routines—was a game changer. The process is convenient and personal for the franchisee. For franchisors, the Testimonial Hero model eliminates the logistical nightmare of on-site video production. It delivers the freedom to capture stories from anywhere, anytime.
Testimonial Hero’s professional editors make the videos shine, and the quality surpassed anything my team had produced before. They looked exactly the same as the content produced on-site. These videos weren’t just polished promotional tools—they were authentic, engaging snapshots of real franchisee experiences.
The remote shoots were so efficient that we could produce more videos in less time for less money—3X less than a single on-site video shoot. We forged a partnership and haven’t looked back.
Within the first few months of implementing Testimonial Hero, we went from producing a handful of videos monthly to capturing 10 high-quality video content in a day. Testimonial Hero then delivers the final high-quality, professionally edited video within days rather than weeks. Moving this quickly enabled us to build a comprehensive library featuring a diverse range of experiences.
We’ve seen a tremendous positive response in our conversations with franchisee candidates. One such testimonial is from Miguel, a franchisee who has been with Batteries Plus for nearly 30 years and surpassed $20 million in sales. That video became one of the standout pieces in Batteries Plus’ recruitment arsenal, helping would-be franchisees visualize their potential success.
Testimonial Hero didn’t just streamline the testimonial process for Batteries Plus—it transformed it from a cumbersome, resource-draining task to a dynamic, cost-effective solution that enhances our ability to tell the Batteries Plus story.
Testimonial Hero’s approach sets a new standard for franchise recruitment, and the force multipliers Testimonial Hero brings to the table blow everyone else out of the water.
