Struggling to create authentic and professional testimonial videos
Current Health needed videos that looked professional while still feeling personal and relatable. We helped them create video content that perfectly balanced quality with a human touch.
Difficulty in building a diverse asset library efficiently
Current Health wanted a range of marketing videos but struggled with limited filming time. We stepped in to help them shoot a large collection of testimonial videos in just one day, streamlining the whole process.
Low engagement with existing video content
Current Health was looking to increase engagement with their video marketing. We produced videos that quickly became some of their top performers in LinkedIn campaigns, thanks to our deep understanding of effective content use.
B2B healthcare is a noisy space. As the Senior Content Marketing Manager at Current Health, I need to ensure our brand stands out and connects with prospects in a meaningful way. At the end of the day, we’re asking clinicians to trust our technology and our services to support patients’ lives.
Testimonial videos are an important asset for us because they enable us to give our prospects social proof from other authoritative healthcare leaders, which goes a long way in developing trust and confidence in our solutions.
I’ve done a number of video projects and I know that the shoot is just the beginning. It takes a lot of work just to get to filming day and, once the filming is done, it’s often followed by a long cycle of editing, reviews, and approvals. I’ve worked with other video production teams with long, drawn-out processes that slowed us down and didn’t yield significant results.
We needed more effective and efficient video production services to create assets that could differentiate Current Health from our competitors.
I was initially drawn to Testimonial Hero because they could capture testimonials remotely or on-site anywhere in the world. Whether the customer is in Boston or the UK, Testimonial Hero sends the right crew or interviewer to capture an excellent interview.
But the thing I’ve come to appreciate the most about the Testimonial Hero experience is the high level of transparency and trust that the project is moving forward on the timeline that we agreed upon. My creative project manager knows everything that’s happening with each asset, soup to nuts. I also know where every asset is at every stage and it’s easy to see all the edits made by my team and our customer’s team. I never have to email someone asking about the status of an asset. If the project is delayed, it’s probably because I’m the one delaying it! The team provides a truly white-glove experience that’s much faster and easier than the processes I’ve gone through with other partners I’ve engaged.
Testimonial Hero’s process was also super streamlined for all the customers on the other side of the camera. They made it easy to get people into the shoot and they clearly communicated what interviewees should expect ahead of time. It’s easy for our customers to request changes and weigh in on the final version, too. The whole process was much easier and clearer than any video editing cycle I’ve dealt with before.
I can’t fully capture the immense ROI of the videos Testimonial Hero helped us produce. We generated an entire library of content from a single day of filming at one customer summit, making the campaign build process and brand visibility initiatives so much easier.
The videos are the foundation of all the marketing campaigns we’ve run since shooting them. We’ve found so many homes for these videos across all of our marketing efforts, in our demand generation programs and on social media as well as sales outreach. If you see any of our marketing material, it’s very likely that there’s Testimonial Hero creative in there. We’ve been able to create a ton of 30- to 60-second sizzle reels for LinkedIn from the longer videos that live on our site.
The engagement we’ve received from the videos has been really exciting. Almost immediately, they became some of our top-performing material in our LinkedIn campaigns. The engagement on these videos is markedly higher than on videos we’d produced in the past. On a platform like LinkedIn, seeing people take the time to comment tells me that we’ve created a strong, high-quality asset.
The videos have enabled our sales team to give prospects a deep dive into how healthcare leaders use our solution and offer firsthand accounts of the results they’re seeing. Having that social proof has accelerated conversations with prospects because there’s an instant level of legitimacy and confidence that we’re able to communicate quickly and effectively, in an engaging way.
The intimacy of these videos really shines in the B2B healthcare space, where content can sometimes feel a bit formal and distant. The Testimonial Hero team captures a level of humanity in the videos that helps us tell an honest story about our solution. All of the videos have this lovely quality that puts our customers at the center of our marketing. Without capturing those interviews, I don’t think we’d be able to communicate in a way that feels authentic and approachable to our audience.
With Testimonial Hero by our side, we’ve created great material that makes a huge difference in how our brand appears in the marketplace. They change how our prospects perceive us, and put us in the best light possible.
