Trouble converting knowledgeable buyers into customers
Directive was finding it tough to turn well-informed leads into paying customers. We helped them create engaging testimonial videos, which built trust and boosted sales, leading to 3X ROI in just a few months.
Not enough flexibility in video content
Directive was having issues adjusting their video content for different platforms and audiences, which made it hard to connect with people. By working with us, they developed a variety of video lengths and styles, allowing them to grab attention on social media and tell their success stories more effectively online.
Expensive and slow video production woes
Directive was dealing with expensive and slow video production, making it tough to back up their sales efforts. Our partnership made it way easier and quicker to create a bunch of awesome testimonial videos, which helped speed up sales and bring in more revenue.
In a saturated marketplace, marketing material can make or break a business. People are looking to align their core values with a brand, and high-quality testimonial videos provide social proof so people know they can trust your brand.
I’m the VP of Growth at Directive Consulting. Our design expertise and proprietary customer generation methodology provide performance marketing services to SaaS providers. As a marketing agency, Directive Consulting understands the power of testimonial videos to build trust and credibility. However, we also recognize our limitations.
We tried making testimonial videos in-house, but it was a logistical and creative nightmare:
We lacked the internal resources to assemble high-quality testimonials that reflected our premium brand, so we sought a partner with the expertise and global reach to help us craft compelling customer stories.
I’ve hired many companies for video shoots, and the quality is all over the place. Testimonial Hero stands out from the crowd. They have the best equipment and the best staff, and they can meet you anywhere in the world at any time.
Onboarding was easy, too. All I needed was an idea and a couple of willing clients, and Testimonial Hero took care of the rest. The team handles everything from email communication, scheduling, travel booking, and dispatching qualified crews to record customer interviews and location footage. They help us plan the interview questions, write the necessary copy, and determine the best shots. They can work remotely, but they also conduct interviews onsite and make interview subjects feel at home on camera. They edit the footage into compelling testimonial videos, adding music, transitions, and graphics reflecting our company branding.
The final products surpass anything we could have done in-house and showcase Directive Consulting as a top-tier agency.
We couldn’t have found Testimonial Hero at a better time. We had an idea for a large-scale project that would involve telling six customer stories, but the customers were in different regions. We worked with the Testimonial Hero team to interview subjects on video in Texas, California, New York, and abroad. The onsite testimonial shooting experience was nothing short of phenomenal. The staff were true professionals, arriving at the locations ready to go and coaching the interviewees through the process.
Within two months, they had captured the interviews and crafted them into a singular piece of content. The video was so good that we expanded the campaign to include supporting content. We’ve made nearly 40 videos with Testimonial Hero, and are using them across our paid advertising and social media channels. We also built a customer success module on our website that features those six core stories along with three additional stories that complement the narrative.
Producing the content in-house would’ve taken us six months and five times the cost, and it wouldn’t have looked as good or told the right story. Thanks to the expertise of the Testimonial Hero team, the final product was flawless.
About 85% of our buyers inform themselves about our services before they contact us. Our Testimonial Hero videos help educate prospects about our services, bringing more people to our door. Within a few weeks of launching our video campaign, we closed $200,000 worth of deals, tripling our initial spend.
The videos are a great tool for our sales reps to help them close deals faster. They qualify prospects by asking whether they’ve seen the videos. They also share these stories during the sales process, pointing out similarities with other customers to help finalize a deal.
Video testimonials can set any brand apart, but creating them can be daunting without in-house expertise. Make it easy on yourself and trust in Testimonial Hero. There’s no easier way to get started, and there’s no more flexible pricing for such a high-quality result.
The stories we’ve created with the team continue to drive our growth and amplify our brand globally. More than anything, we know we have true partners in our corner who want to bring our customers’ stories to life.
