Turning big projects into manageable successes
Managing massive marketing projects was overwhelming, but we stepped in to simplify the process for Guard Medical, making even the largest tasks feel easy and achievable.
Unlocking opportunities through peer influence
For Guard Medical, persuading surgeons and healthcare pros with peer influence was key; our top-notch videos effectively amplified this influence, helping them broaden their impact and reach.
Getting the most bang for every marketing buck
As a startup, Guard Medical needed to ensure every marketing dollar was well-spent; our partnership delivered incredible value, offering production quality that made their investment worthwhile and elevated their marketing strategies.
When it comes to trying new techniques or technologies, healthcare professionals seek the opinions of their peers. No one wants to hear from another sales rep pushing another medical device. Surgeons and other industry professionals want proof of concept and recommendations from peers to ensure a product is efficacious and positively impactful for their practice and patients.
Our goal at Guard Medical is to advance medical care and improve patient quality of life with smarter healing. We create devices that can help deliver better outcomes for surgical patients, and getting affirmation from peers within their specialties often influences practitioners’ decisions to trial and use our medical devices.
As the Director of Marketing and Sales Support for Guard Medical, my highest priority is to spread the word about our company. We’ve found video the best way to do that.
Videos are an effective way to spread awareness, but creating these assets is a full-time job that includes:
We knew that partnering with an agency that does this full-time would be the best fit for our startup.
Testimonial Hero reached out to us at the perfect time. After reviewing their work and engaging in a series of meetings, we decided to try a video project. We were beyond pleased with the quality and value of the final cut and jumped into more projects.
We’ve filmed three videos so far and have more in the pipeline. Two of these videos were with surgeons, and one was with a patient who had a tremendously positive experience with our device and wanted to share her story. The Testimonial Hero team filmed all three projects remotely: the surgeons at their office for support, while they captured the patient interview from her home.
These remote videos appeal to our surgeons. They’re incredibly busy, so the idea of flying in a film crew to set up in their office is overwhelming. It is much easier to ask them to spend less than an hour filming on their phones. I also appreciate that I can record with any number of surgeons and patients across the country without any travel required for my team.
There can be many moving parts to video projects, but the Testimonial Hero team is a well-oiled machine that thinks about every single piece of the process, from the initial introduction to the team to preparing our surgeons for the interviews all the way up to the final package. The processes are laid out nicely for me and my customers, and the video quality is top-notch. Their team of experts edits the videos with the key points we want so the story flows well while including our branding and devices.
What I appreciate the most about Testimonial Hero is how they take a massive project and make it feel smaller. Throughout the process, the Testimonial Hero team handles everything. They communicate with me as though we’re colleagues in the same department rather than a vendor just trying to get the job done. I’m always very impressed by how organized they are. None of my emails go unanswered, and they’re always available to jump on a Zoom call to ensure I’m satisfied and I don’t have questions or concerns.
It truly feels like we’ve entered a real partnership. We’re working with Testimonial Hero to achieve our goals and grow the business rather than just being another customer they want to hustle through projects and move on. Our Testimonial Hero experience across the board has been completely flawless.
It can be hard to see beyond specific projects to the bigger picture. When I see these videos and hear from surgeons or patients about how our products impact them, it reminds me why we do this work. It drives me to keep going.
These videos have also been invaluable to our broader organization. Our sales team uses them daily, and our events team uses them at every conference. We also regularly use them on our website and social media. They’ve become an essential piece of our marketing and sales strategy.
We’re a startup, so I have to justify every marketing dollar. Testimonial Hero is 100% worth the cost. Creating videos internally is expensive, and the quality of Testimonial Hero’s work is much better than I can edit myself. We cannot thank them enough for their hard work with our projects, and our partnership continues to bring value to the business.
