How Qlik closes deals faster with engaging first-person case studies

Learn how Qlik leverages personalized storytelling in their case studies to empower their sales team and close deals more efficiently.

They just do it much faster, much better. And we have time to do other things.

Cristina Seckinger

Senior Customer Marketing Manager

About Qlik

Qlik is a leading provider of AI-driven data integration, quality, and analytics solutions, empowering enterprises to harness their data for enhanced business outcomes.

About Cristina Seckinger

Christina is passionately dedicated to maximizing the impact of Qlik's customer narratives in the marketplace. As the Senior Customer Marketing Manager at Qlik, she leads the charge in crafting and implementing marketing strategies that amplify customer achievements, support sales initiatives, and uphold Qlik's reputation for leveraging data-driven excellence.

Industry

Software Development

Company size

1,001-5,000 employees

Location

United States

Problems Qlik Solved

Struggling with limited time for creating case studies

Qlik struggled with finding the time to produce compelling case studies, but our approach allowed them to generate high-quality narratives quickly and efficiently, allowing their team to focus on other priorities.

Battling with bland and inauthentic storytelling

Qlik's traditional case studies often lacked the genuine touch needed to engage audiences, but we helped them create authentic stories that reflect true customer experiences, enhancing their storytelling impact.

Challenges adapting content to multiple formats

Qlik faced challenges in adapting their storytelling to various formats, but we provided the flexibility needed to convert interviews into engaging blog posts and remote capture videos, catering to diverse audiences and preferences.

What we've created with Qlik

3

Full Stories

4

Microcontents

6

Written Content

Rather read than watch?