An effortless process for creating high-quality customer stories that sell

Connection is everything. At Sprinklr, we help companies engage with their customers across every touchpoint—phone, email, social, chat, and beyond. These connections drive strategic decisions, improve products and enhance the overall customer experience.

One key way we strengthen connections and engagement at Sprinklr is through storytelling. As Senior Manager of Customer Advocacy, I lead our storytelling strategy end to end—identifying the right customers, shaping compelling narratives, and ensuring each story serves both our customers and our business. My role is to craft and amplify these narratives in a way that drives real impact—helping prospects see the value of our unified platform and equipping our teams with compelling proof points that reinforce Sprinklr’s value. By strategically positioning these stories across multiple channels, we maximize their reach and impact, making them a powerful tool for engagement and growth.

Two of my biggest challenges in producing these narratives have been speed and quality. Drafting written case studies used to be a lengthy process: I’d spend hours editing drafts and providing feedback to ensure the final versions met our standards. Creating video testimonials was particularly time-consuming, as it also required travel to the customers’ locations. This demanded significant time and resources and limited my ability to focus on other critical Customer Advocacy initiatives.

That’s why we turned to Testimonial Hero—to scale our storytelling without sacrificing quality. We were initially drawn to their expertise in producing beautiful video testimonials remotely, but soon learned that their services were far more valuable than we anticipated.

“Game-changing” portal smooths project management

One of the most valuable aspects of working with Testimonial Hero is their ability to create multiple assets from a single interview. This allows us to be super efficient with our customers, requiring less of their time while still delivering two impactful assets.

Another reason we chose Testimonial Hero—and why our experience has been exceptional—is their project management portal. This tool has completely transformed how we manage customer stories, streamlining what was once a complex, time-consuming process. Previously, we exchanged dozens if not hundreds of emails and documents with multiple stakeholders for a single story. Now, everything is centralized, seamless, and efficient.

With this system, I can focus more on strategy and storytelling rather than administrative back-and-forth. I upload key documents—like story briefs, notes, or references—and stay closely involved throughout the process. When the first draft is ready, I get an email notification and can log in to the portal to review, refine and shape the final narrative. I can comment directly on the story or video and easily share with stakeholders, gathering feedback. Ensuring each story aligns with our business goals is now much more efficient, allowing me to scale our impact.

First-person stories that resonate

Since partnering with Testimonial Hero, we've shifted our focus to producing written, first-person customer stories. This approach allows us to give our customers a voice, enabling both current customers and prospects to hear directly from real users about their innovations on the Sprinklr platform. These stories deliver the same valuable insights as traditional case studies, but in a more engaging, human way.

Our customers love the first-person approach as much as we do. It’s an opportunity to display their expertise and personality—and because we position them as the heroes of their own stories, they are proud to share the stories with their peers and networks. Doing so, they not only enhance their professional brands but also contribute to the success of their team and company. This kind of authenticity benefits everyone involved.

Saving time and showing authentic proof to prospects

Partnering with Testimonial Hero has also had a transformational impact on my schedule. Previously, I spent hours fine-tuning drafts to ensure they met our brand voice and storytelling goals. Now, Testimonial Hero’s high-quality drafts provide a strong starting point, allowing me to refine key messaging, shape the final narrative, and ensure each story aligns with our broader advocacy strategy. This shift has given me more time to build strong relationships with customers, uncover new storytelling opportunities, and expand the reach of our advocacy efforts across multiple channels.

Simply put, having Testimonial Hero on board gives me peace of mind and makes me a better and more valuable teammate to my coworkers. By streamlining the production process, I can focus on what matters most—sourcing the strongest customer stories, deepening relationships with advocates, and expanding our advocacy programs. I have more time to dedicate to critical initiatives like customer awards and our customer advisory board, which elevate our customers while reinforcing our brand’s leadership in the industry.

With the efficiencies gained through our partnership with Testimonial Hero, I’ve been able to scale our storytelling efforts, sourcing a higher volume of impactful stories, elevating our customer through new advocacy programs, and ensuring our success stories reach the right audiences at the right time. We can spotlight more customer champions and ensure their successes drive meaningful impact—for them, for us, and for future customers.