Hey there! Ready to learn about written customer stories? This awesome tool shows how great your product is by sharing real-life uses! In this course, we'll teach you to craft these cool stories, showing off your product without the sales-y feel.
So, are you ready to change how you connect with your audience through storytelling? Let's dive in!
Let's say you’re online hunting for a new bike. Two brands catch your eye, same price, both look good but one has reviews with thrilling customer adventures. Which one do you trust more? Right, the one with customer reviews!
Well, those reviews are actually examples of Customer Stories! They're real-life 'wow' moments showing how a product worked magic for someone!
So why are they important in marketing, you may ask? It's simple. We trust our friends' advice, right? Just like that, customer stories are like genuine recommendations. They show potential buyers it’s not just about the company wanting to sell, but about people like them who got their problems solved by using their products.
In the digital age, people will go online to do their own research before buying anything. So, having positive customer stories can help build a potential customer's trust and make them feel more confident about their purchasing decision.
You might wonder, "Why write when we can film?" Easy answer - written stories cater to diverse content preference and offer unique perks to power-up your marketing. Let's see how.
Depending on the situation, some folks might enjoy reading more than watching. Be it in public spaces where videos are a no-go, or simply savouring a story at their own pace. Plus, scanning a headline or bullet points in seconds for key info can be super handy.
Written stories offer the advantage of 'skimming'. Unlike videos, where you're at the creator's mercy, readers can skim to find what's relevant faster. A catchy customer story can hook them even in a quick browse!
Written customer stories also work like SEO magic. Search engines love original, relevant, and high-quality content. So, while these stories deliver value to your audience, they also boost your online visibility.
Written customer stories also offer unlimited flexibility in how you use them. Need a 1500-word story to add to your customer stories page? Check. A three sentence summary for social? Check. A three-slide overview for a sales presentation? Check. You can repurpose every customer success story to almost any marketing need.
Think of a gripping movie or book. It starts with setting the context, character introduction, and a dilemma. There's a highpoint where the problem escalates. Finally, they find a solution, and we have a happy ending. Now, think of customer stories as mini-movies, needing similar elements to captivate readers.
Through the 'Challenge' (her difficulty managing time), 'Solution' (the planner app), and 'Result' (managing her schedule efficiently), we can paint a vivid picture. This way, readers can relate to Jane's story and can see themselves in her place.
Ever heard a friend passionately recall their amazing experience with a product? Well, that's what we want – a genuine, truthful story. This means candidly sharing the product's hits and misses. Remember, nobody likes a show-off, so keep the focus on the solution and not the features.
Our story must grip like a mystery movie, showing how the product blends into everyday life. Readers must easily picture themselves in that storyline. But, top it up with meaningful tips! Our audience shouldn't just understand the product but gain insight into driving change, winning support, tackling obstacles, and their path to success. Our stories aren't just testimonials, but guides to achieving results.
In the end, our goal is not just to draw links between the product and the customer, but to create a relatable, educational narrative, prompting readers to think, "That could be me and here are the tools I need!" Remember, a truly compelling story digs into the ‘how’ and ‘why’ of success, not just the ‘what’.
Creating customer stories is like creating art. You select your 'colors' (the right customer), pick your 'brushes' (interviews), and finally paint your 'masterpiece' (the story). Here's how to do it:
Now that you have the key elements in place, you must keep two things in mind while writing.
And there you have it! A captivating customer story. It's about crafting relatable experiences that make potential customers see how your product could bring positive changes. If they relate to your customer's story, it's easier to believe they could have the same happy ending!
Writing customer stories is like baking – right ingredients, correct order, perfect bake. So, here are some key ingredients to making your customer story as deliciously effective as possible.
To put it all in perspective, visualize each customer story as an episode from a reality show featuring 'real' experiences with your product. Their words give the story its credibility, their experiences make it relatable, and the positive outcomes are what sell your product. You just need to stitch all these elements together in a simple, clear, and engaging narrative.
In this journey through written customer stories, we've seen that the best stories resemble mini movies about your product. Keep the plot authentic and relatable, favoring customer's words, emotions and simple jargon-free language. Let your story subtly sell your product by illustrating its benefits.
So, remember to keep it real, clear, and let the customers' experiences drive the narrative.
You got this!
