The 10 Best Video Marketing Tools (2023)
Why you should read: See how conversational intelligence can unearth the right insights to save countless hours and provide premium client experience at scale.
Our hero:
Head of product, Caleb & Brown
✔ 1000s of hours saved
✔ 100% of calls analyzed
In 2023, video is an essential tool for marketing products and services in nearly any industry. However, creating engaging video content that potential customers will respond to can be a challenge. Luckily, there are many video marketing tools available today that can help you create compelling video content, even if you don’t have any filming or editing experience.
In this article, we'll explore the best video marketing tools available in 2023 that can help you create engaging and informative videos that resonate with your target audience.
1. Testimonial Hero
At Testimonial Hero, we specialize in producing compelling, professional quality video testimonials on-site or remotely. Testimonials are a powerful marketing tool for companies in a number of industries, as they showcase real people who have benefited from using your products. This type of social proof can help build trust and credibility with potential customers, leading to increased sales.
Our team of professionals takes care of the entire video production process, from the initial interview to the final editing. They work closely with your company to understand your products and your customers' needs to create a compelling story that resonates with your audience. Our production process is efficient and streamlined, ensuring that your videos are delivered on time and within budget.
We have an incredible team of videographers, editors, and storytellers with years of experience in creating effective video content, ensuring that your videos are engaging and impactful. To learn more about how we can help you create compelling content that attracts more customers, schedule a strategy session today.
2. Wistia
Wistia is an excellent video marketing tool to use in 2023. It provides a suite of features that allow you to create, host, and manage your video content easily. Wistia's built-in analytics enable you to track how your videos perform, providing insights into what resonates with your audience.
Wistia also offers video hosting and customization options, making it easy to integrate your videos into your website and other marketing channels. Its video player is customizable, so you can match it with your website's design and branding. Plus, they provide advanced security features, ensuring your videos are only accessible to those who have permission to view them.
3. Vidyard
Vidyard’s all-in-one solution helps you create, manage, and distribute your video content. With Vidyard, you can record and edit videos right from your browser or mobile device, making it easy to create high-quality videos on the go.
Vidyard also provides video hosting, analytics, and lead generation tools, so you can track how your videos perform and convert viewers into customers. Plus, Vidyard integrates with popular marketing automation platforms like HubSpot and Marketo, allowing you to leverage your video content to drive leads and sales.
4. Animoto
If you're looking for a simple and user-friendly video marketing tool, Animoto is an excellent option. Animoto provides a drag-and-drop interface that makes it easy to create professional-looking videos without any technical skills.
With Animoto, you can create videos using your own photos, video clips, and music, or choose from their library of pre-made templates. They also offer customization options, allowing you to add your own branding and messaging to your videos.
5. Lumen5
Lumen5 is a video marketing tool that uses artificial intelligence to help you create engaging videos quickly. All you have to do is enter a blog post or script, and it will automatically create a video based on the text, complete with images and music.
This platform is particularly useful for companies that want to create educational content or explain how their products work. With Lumen5, you can quickly turn technical information into a visually appealing and easy-to-understand video.
6. Biteable
Biteable is another user-friendly video marketing tool that provides a range of templates and customization options. You can choose from a library of pre-made templates or create your own videos using Biteable's drag-and-drop interface.
Biteable offers customization options, so you can add your own branding and messaging to your videos. Plus, its integrated stock footage library provides access to high-quality video clips, animations, and images, making it easy to create visually appealing videos.
7. Camtasia
Camtasia is a video editing tool that allows you to create professional-looking videos with ease. This platform provides a range of editing tools, including screen recording, animations, and effects.
Camtasia is particularly useful for companies that want to create video tutorials or product demos. Their software lets you record your screen and add annotations, making it easy to explain complex concepts or showcase how your products work.
8. ScreenFlow
ScreenFlow is another screen recording and video editing tool that is particularly useful for businesses that want to create tutorials and demonstrations. This platform is available exclusively for Mac users and provides a range of features that make it easy to create engaging and informative videos.
ScreenFlow allows you to record your screen, add annotations, and edit your footage with ease. Its software allows you to add text, music, and effects, making it easy to create professional-looking videos. They also provide a range of export options, so you can easily share your videos on social media, your website, or other marketing channels.
9. Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing tool that provides a range of features for creating high-quality videos. While this platform is more advanced than some of the other options on this list, it is an excellent option for medical device companies that want to create polished and sophisticated video content.
With Adobe Premiere Pro, you can edit footage, add effects, and create animations with ease. Its editing tools are particularly useful for creating product demos and explainer videos. While it may take some time to learn the platform, the end result can be well worth the effort.
10. Final Cut Pro
Final Cut Pro is a video editing tool that is exclusively available for Mac users. Like Adobe Premiere Pro, this platform is more advanced than some of the other options on this list, but it provides a range of features that make it easy to create professional-looking videos.
Final Cut Pro allows you to edit footage, add effects, and create animations with ease. Its range of tools is particularly useful for companies that want to create demos and explainer videos that showcase the benefits of their devices. Final Cut Pro also provides a range of export options, making it easy to share your videos on social media, your website, or other marketing channels.
Companies have a range of video marketing tools to choose from in 2023
Video marketing is an excellent way for companies in a range of industries to showcase the benefits of their products and connect with potential customers. While creating high-quality video content may seem daunting, there are many video marketing tools available that can help you create engaging and informative videos that effectively promote your products. From simple drag-and-drop interfaces to advanced editing tools, there are video marketing tools available for every skill level and budget.
So, which video marketing tool should you choose? The answer depends on your specific needs and budget. Consider the features you require, such as video hosting, customization options, and lead generation tools, and choose a platform that best meets your needs.
With the right video marketing tool, you can create high-quality videos that effectively promote your products and connect with potential customers. So, start exploring these video marketing tools and find the one that works best for your company.
Dan shares on:
Brokers no longer need to spend hours each week tagging conversations manually and adding notes after each call—ZRA does all that for them.
During customer calls, brokers, salespeople, and customer success agents can easily see AI-generated notes from previous interactions and continue the conversation, whether it involves offering the customer more information about a particular token or solving a simple troubleshooting issue like two-factor authentication.
Using ZRA has streamlined customer processes, from sales to customer service calls to onboarding. “When we go through a customer onboarding process, we need a lot of information from the customer to remain compliant,” Dan explains. “With Zoom Revenue Accelerator, our onboarding team can easily see what’s been collected and what’s missing.”
After each call, ZRA will automatically create a summary and generate a list of the next steps to complete the onboarding. “Our onboarding team can now save time. When engaging with a customer, they can focus and prioritize that customer conversation.”
With automatic, AI-enabled insights into customer calls, Caleb & Brown now uses the intelligence gathered from conversations to guide business decisions. “When we want to start a new customer acquisition campaign or explore a new business line, we have insights into what matters most to our customers,” Dan says. “We can adjust our acquisition strategy and the key messages we use in our comms to match what we see.”
ZRA makes data sharing between teams easier, so brokers can share customer feedback with product and engineering teams—something they couldn’t do easily before. “In the past, it was quite clunky to pull a clip or audio file to share with other teams. Now, they can easily search through transcripts and provide those snippets as text snippets. It’s been a huge improvement to our workflow,” Dan says.
The enhanced collaboration—furthered by the adoption of Zoom Chat and Zoom Meetings—has also improved security. Teams can communicate faster and use ZRA to share data and call recordings to identify bad actors and confirm client identities quickly.
"Our teams can look at the data and make sure the voice and conversation style matches previous conversations. The auto-generated transcript that ZRA provides makes it much easier to search previous conversations." — Dan Johnson, Head of product, Caleb & Brown
In addition to tightening security, ZRA has made it easier for Caleb & Brown to track potential compliance issues and conduct quality assurance.
Along with ZRA, Caleb & Brown adopted Zoom Phone.
As a distributed company with global teams, it was important to ensure that distance didn’t impact customer experience. According to Dan, their previous provider “had significant latency issues and delays in the conversation. It made conversations quite disjointed and felt very unnatural.”
Switching to Zoom Phone solved those issues, and with the seamless integration of ZRA, they’ve gained data analysis capabilities they didn’t have before.
Since they’ve started working with Zoom Phone and ZRA, Caleb & Brown has gathered valuable data from every single customer call. “Previously, only a fraction of those calls were analyzed and reviewed. Now it’s 100%, and our team doesn’t have to do anything—the software does it for us. It’s quite magical,” Dan says.
This analysis has led to significant time savings and given the team a deeper understanding of their customers.
“Understanding those conversations and what topics matter most to our customers at scale has been absolutely phenomenal. We can’t put an exact number on it, but days, months, years of work have been saved.” —Dan Johnson, Head of product, Caleb & Brown
Caleb & Brown have gotten so much value from Zoom Phone and ZRA that they’ve expanded their Zoom ecosystem.
One such integration involves Salesforce. ZRA integrates directly with Salesforce, which means agents no longer have to spend time searching for the information they need. When a customer calls, their profile pops on the screen, allowing agents and brokers to swiftly navigate through that customer's data for additional context for a particular request. “If a customer wants to update their address, for example, the agent can click see and change that information directly in Salesforce. The useability is phenomenal,” Dan says.
Another addition is Zoom Contact Center, which provides a better way for the global support team to service customers. Rather than having support team members to have unique phone numbers, they leverage intelligent routing to streamline call volume through a single phone number. This capability makes reporting much clearer, as it's easier for leadership to understand the types of conversations being had and who is having those conversations.
With so many solutions to offer, Zoom enables Caleb & Brown to improve productivity, know their customers better, and get deeper deal insights to drive more revenue.
“One of the biggest benefits of working with Zoom is their complete product line. Having one provider that you can go to for many solutions makes things quite easy.” —Dan Johnson, Head of product, Caleb & Brown
