Directive Consulting Brings Client Stories to Life, Achieving 3X ROI with Testimonial Hero

How’d they get there? We thought you’d never ask.

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In a saturated marketplace, marketing material can make or break a business. People are looking to align their core values with a brand, and high-quality testimonial videos provide social proof so people know they can trust your brand. Unfortunately, Directive knew they couldn’t do it themselves.

"If Testimony Hero didn't exist, it would probably cost me about 5 times as much, take 3 times as long, and I never would have been able to build a comprehensive story set like we did with our 38 videos." – Derek Gerber, VP of Growth at Directive Consulting

Frustrations:

• In-house video testimonials didn’t look or sound professional
• Scheduling, managing logistics, and getting approvals was time-consuming and difficult

Reasons selected:

• Standout quality
• Project managers handle everything from email comms to scheduling to booking to dispatching video crews around the world
• Provided both on-site and remote video testimonials

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"We've already closed a couple hundred thousand dollars worth of deals because of these videos. The testimonial videos that we created are helping the sales team close deals faster and easier." – Derek Gerber, VP of Growth at Directive Consulting

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